Date Line:10/08
View online: Visit this brand on line It is the megatrend of the year: outdoor clothing that occupies most of the sector is functional and likely to come into town. « Il ya encore peu de temps, la cible des fabricants se restreignait à l’aventure, explique le commissaire du salon, Stefan Reisinger. "There is still a little time, the target of the manufacturers is restricted to the adventure," says the Commissioner of the show, Stefan Reisinger. C’est désormais la formule 1 du Lifestyle. It is now the Formula 1 lifestyle. Il s’infiltre dans le quotidien urbain, il détermine des tendances de mode, et apporte toute sa technicité aux loisirs les plus simples. It seeps into the urban everyday life, determines trends in fashion, and brings all its technical leisure easiest. Les consommateurs veulent trouver aujourd’hui des vestes modernes mais aussi étanches, respirantes, voire thermoactives ». Consumers today want to find modern jackets but also waterproof, breathable, even thermoactives. Conséquence : le marché européen de l’outdoor s’est encore accru l’an passé de 2,6 % à 5,49 milliards d’euros de chiffre d’affaires. Therefore: the European market for outdoor has increased year by 2.6% to 5.49 billion euros in sales. L’Allemagne reste le principal marché du vieux continent avec 1,66 milliard d’euros de ventes et un potentiel de croissance estimée à 7 % par an jusqu’en 2011 selon le cabinet BBE Retail Experts. Germany remains the main market of the old continent with 1.66 billion euros in sales and growth potential estimated at 7% per year until 2011 according to the firm BBE Retail Experts. Le textile sera là comme ailleurs la principale locomotive. The textile and elsewhere will be the main locomotive. Sur le salon, il représentait la moitié des surfaces occupées par les 787 exposants. At the exhibition, it accounted for half of the land occupied by 787 exhibitors.